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e.l.f. To Expand NYC Retail Presence

New shop will welcome customers on Nov. 18.

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By: Christine Esposito

Editor-in-Chief

e.l.f. Beauty, Inc. is expanding its presence in New York City with its first store north of Union Square. The new outpost will open its doors on Friday, November 18.   The 520-square-foot store is located at TurnStyle, an underground marketplace located below Columbus Circle at Eighth Avenue, between 57th and 58th Streets.   “We are thrilled to continue our expansion of e.l.f. stores, which allow us to drive engagement with our consumers, and help them connect with one another and cel...

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